Jessica Visser is partner at Varnum LLP in Grand Rapids.

She is a member of the firm’s Corporate Practice Team and co-chair of the Name, Image and Likeness (NIL) Practice. Jessica regularly drafts and negotiates agreements related to NIL marketing, licensing, promotional engagements and ambassador agreements on behalf of brands, NIL collectives, companies and individual boosters.

She has provided education and training programs on the formation of NIL collectives at the university level as well as training on university NIL compliance in general. As former associate general counsel for a major university, Jessica regularly negotiated significant contracts and counseled the university athletic department on NIL matters, NCAA compliance, and strategic negotiation of coach contracts.

Jessica received her law degree from the University of Toledo College of Law and her undergraduate degree from the University of Toledo.